In this article, I will talk about the key takeaways from the articles I read in Ash's Collection on Melon. Ashot is a product designer at Melon. Melon is an app that lets you organize your online content in aesthetic collections. It allows you to capture and save content from any website or app. You can also learn from others' collections as well. Melon is already available for iPhone users and will be coming to the desktop soon. Don’t miss the launch in two days! Another surprise is launching in two days as well, Melon AI, Learn by chatting with your second brain.
Gamification in Product Design (UI/UX)
You can find it Here
A great article about gamification, which is using game elements in a non-game product
Gamification is used to increase engagement with the app.
It can be rewards, levels, leaderboards, badges...etc
You should test which one is suitable for the product and business needs.
You should define clear goals before introducing gamification techniques into the product.
Example:
- Duolingo: Aside from its visual design, it uses levels, badges, leaderboards, and streaks.
How Uber uses psychology to perfect their customer experience
You can find it Here
An impressive article about making the customers loyal by solving the main pain points and making their experience with using Uber unforgettable.
The customer's experience is determined based on the beginning and the end of an experience according to the peak-end rule.
Uber researched the wait time and they recognized three principles:
Idleness Aversion: People dislike being not busy so Uber introduced the vehicle animation that shows how many minutes are left for the car to arrive.
Operational Transparency: Since people love to see the amount of effort done in a product, Uber shows how the arrival time is calculated.
The Goal Gradient Effect: It is when people get more motivated when they get closer to their target. where they illustrate every step in the process from waiting for the car to getting to their destination.
The 4 “Rs” that set apart great UX designers
You can find it Here
This article isn't only useful to UX designers but to people in general as it is about soft skills.
It talks about 4 soft skills to set you apart from other people.
Resourcefulness: Be flexible to get the job done and explain your alternative solutions
Responsiveness: Respond to emails or requests right away
Reliability: Be reliable not just saying I will do something but actually doing it.
Ready with reasons (and ready to be wrong): Don't say I don't know about an aspect of your own design.
Designing the UI of Google Translate
You can find it Here
Test your designs to make sure that the features are discoverable.
Make the design of the features familiar to the users.
Use clear labels with the icons.
You can learn a lot by conducting User Research Interviews.
Thanks for reading. Stay Tuned for the second part.